WPSL PARTNERS WITH AUSTRALIAN-BASED FEMALE PROTECTIVE WEAR BRAND, ZENA SPORT

FOR IMMEDIATE RELEASE

OKLAHOMA CITY (April 4, 2023) - The Women’s Premier Soccer League announced today its new partnership with ZENA Sport ahead of its historic 25^th anniversary season. The Australian-based company is a gender-specific protective wear brand that focuses on female protection in contact sports.
 

“The WPSL has been fortunate to have another opportunity to partner with a company that is catering directly to female soccer players in an effort to provide an overall better, and safer, playing experience,” DeBray Ayala, WPSL vice president, said. “We look forward to a long-term partnership with ZENA Sport and are excited to help introduce them to the U.S. women’s soccer market.”
 

Launched in 2017, Brad and Donna Johnson founded ZENA Sport after identifying the market gap in women’s protective wear during the Australian Football League for Women’s (AFLW) inaugural season. In its four years, ZENA Sport has developed a female breast and rib protection vest alongside medical experts and the Australian Sports Technologies Network.
 

The Zena Z1 vest has been specifically designed for women’s contact sports and has been proven through research conducted by Deakin University to significantly reduce impact across the upper torso.
 

“We are extremely excited to partner with the WPSL,” Brad Johnson, ZENA Sport co-founder, said. “It’s an opportunity to share our passion for women’s soccer and to showcase our vests that have been specifically designed for the female athlete.

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For more information about ZENA Sport and the WPSL visit zenasport.co and wpslsoccer.com

About the Women’s Premier Soccer League

Celebrating its 25th season of play in 2023, the Women’s Premier Soccer League is the most tenured and largest women’s soccer league in the world – with an all-time high 130 teams competing in 33 U.S. states and 73 metro areas. Team rosters feature current and former collegiate players, the nation’s top prep prospects, and international standouts. The amateur summer league produced more than 70 percent of the selections in the 2023 NWSL College Draft and WPSL alumnae represent 50 percent of the members of the United States women’s national team.